5 Reasons Why Your Company Should Invest in Millennials

By Cathy Segarra, Executive Vice President | August 18, 2017
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The Millennial generation has a negative stereotype as lazy, entitled, and unwanted in the business world, but this is not true for many hard-working college graduates. 

pexels-photo-306534.jpegThe Millennials are the largest generation in history, therefore, they are now the majority of your consumers, and will soon be the majority of your work force. They grew up in the age of multi-tasking, multimedia, and an unprecedented exposure to diversity and technology.  With their talents and fresh perspectives, it is time your company starts investing in this growing generation.

Here are 5 reasons why your company should invest in Millennials:

1. Technology

Millennials grew up with cell phones, laptops, and social media. They are aware of the consistent changes in technology and they know how to adapt to it. Because of their skills and knowledge in this area, this group is a valuable resource for introducing innovation that makes getting work done more efficiently. 

2. New Perspective

Millennials come with  fresh new perspectives. They are more heavily involved in their social lives and the world, thus they have different perspectives than those who grew up before the cyber generation. Millennials provide a different way of looking at sales, marketing, and customer service that can take your company to the next level. 

3. The Majority of Consumers

As previously mentioned, Millennials are the largest generation in history, and now, they make up the majority of your consumers. If you are trying to sell a product to a Millennial, then you need Millennials selling or marketing that product. Your company must understand how your consumers think, what they want, and how they go about getting it. Millennials do not shop like previous generations, so your business needs to accommodate their ever-changing demands and ways.

4. Stay up to Date

The Millennial generation is known for their extensive use of social media and always knowing the latest products. Companies need to take advantage of this. Social media is an ever-changing marketing and advertising resource tool which is here to stay and evolve. Millennials know how to get your product the most engagement and reach the most customers through the many avenues of social media. The marketing game has changed and Millennials can keep your company up to date without breaking the bank.

5. Training

Training alone should be the reason your company invests in Millennials. When hiring a recent college graduate, you get a blank slate. You can train, mentor, and mold a fresh young hire into what you want your ideal employee to be. Most Millennials have little work experience so you have the freedom to train them as the future of your company.

So, although there are individuals who ring true to the stereotypical Millennial, there are more young professionals who can take your company to the next level. These college graduates and skilled workers are your managers, consumers and soon-to-be competitors, so take the chance, invest in into their untapped potential, and watch your company excel.

Topics: Millennial Generation, Management Development

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